roar bikes
Client:
Roar Bikes is a manufacturer of small run, contemporary bicycles sold exclusively from their own website.
Product:
Site Wireframe and Hi-Fi Prototype
My Role:
This was a project specifically done for a certification I earned, so I had full control of the UX/UI, animation and visual design from start to finish.
Problem:
Roar is a small company that was in need of a new website that would streamline their sales process. Each bike is built custom based on 3 model types and they also have apparel and merchandise for purchase.
Audience:
Young adult riders who appreciate quality craftsmanship and would prefer to support local businesses rather than big box stores. They have an eye for detail and are willing to spend a little bit more money if they see a bike that really stands out.
The Solution:
A custom site and mobile app that showcases the 3 bike models and displays various customization options before allowing customers to place orders.
Project Details:
Click or tap an image to read additional details.
Outcome:
This project was part of an online certification called User Experience Design Essentials - Adobe XD UI UX Design that I worked through during the early part of the pandemic. I had a blast with this even though it was not a project that would ever be live and learned a ton of good stuff in the process.
Lessons Learned:
I really began to question the antiquated ways of laying out web designs in a program like Photoshop, when we have other options that are more appropriate. After the course, I had all the knowledge I would need to fully dive into the UX/UI world. Looking back on it now, I’m still really pleased with how it turned out and it made me really see the potential of using my design background in combination with prototyping but I already see plenty that I would change if I were to go back to it for round 2. It’s far from a perfect user experience but recognizing that a year later is a pretty good indication that I’ve learned a lot in the year since, so I can see why some projects would require rounds of testing and iteration to keep improving.
